Spotted today in Mainichi Daily News (Mainichi means “every day”). Following the success of their “Maid cafe” Pinafoa (“Pinafore” in Engrish) where the waitresses dress up in traditional maid outfits, a company has opened a “Butler cafe” where the waitresses dress up in pseudo-traditional butler outfits. The quote from one of the senior waiting staff was:
“There’s a wide range of butlers here — moe (passionate interest) types, good-looking types and tsundere (aloof/lovestruck) types — so both men and women can enjoy it. We’re aiming to be the world’s No. 1 butler cafe.”
Easy to be the best when you’re the only one, I would have thought.
Just daily life weirdness in Japan.
I’m often reminded of an SF story which included the idea of “femininists” (note: that’s the correct spelling). In the story they’re a cover for a terrorist organisation, but the idea itself is a lot of fun: in reaction to the imitation of masculine traits exhibited by many feminists, the femininists emphasise “traditional” feminine virtues while retaining control over their own lives. This seems to be quite in keeping with where Japanese women are coming from. They strive for equality of opportunity in many things while not losing the things they like about being “feminine” in clothes, appearance and power over the sex-dominated brains of men.
Unfortunately I can’t remember which story that was in and a web search on femininists simply brings up huge numbers of pages where they’ve spelled “feminist” incorrectly.