Thu 16 Apr 2009
McCormick’s God Projector
Posted by a-cubed under Life the Universe and EverythingComments Off on McCormick’s God Projector
I commented in agreement with Matt McCormick’s post on The God Projector:
There is a very good book by Reeves and Nass called “The Media Equation” looking at the psychological responses of human beings to various media, including television and computers in particular. One of the telling elements which jibes quite well with the ideas presented here is solid evidence that our psychological reactions to computers automatically ascribe human emotional contexts to machines. One of a number of well-documented examples is the subconscious positive bias we make when filling out a survey about the qualities of a computer program. If we fill it out on the same physical computer on which we used the program, then we give higher scores than if we fill it out on a different (but otherwise identical) machine. So, given a lab with two identical Dell computers in them if we fill out the questionnaire on the one we used a program on then we give higher results for the program than sitting at an identical machine. The only mechanism that seems plausible for this conclusion is that we’re hardwired to avoid hurting the feelings of the computer we used. These results are consistent even among people with a high level of education about computers and a high level of intelligence. So, there are hard-wired subconscious elements of the human brain that attempt to ascribe human-like qualities to everything we interact with. Hence “don’t make the lightning mad” is perfectly reasonable as a first hard-wired reaction. (more…)